Spotlight on Pay It Forward

Each Christmas, we work with local charities and community organisations to gift free theatre tickets to young people, families and carers who wouldn’t otherwise be able to go.


The heroic characters from Robin Hood facing forwards in triumphant poses. From left to right: Samara Rawlins (Marion), Victoria Boyce (Bluebell), Matthew Heywood (Robin), Matt Freeman (Nanny Fanny) and Nick Bunt (Merlin).
Photo by Craig Fuller

In 2022, we gifted 750 tickets for our family Christmas show Robin Hood to children, young people and carers in Devon.

We gave away these tickets through our partner organisations Capstone Foster Care, Exeter Community Initiatives, The Helen Foundation, the YMCA, Young Carers and Young Devon.

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For Christmas 2019, we were thrilled that Sir Ian McKellen launched our ‘Pay it Forward’ campaign, supported by Salcombe Dairy.

This campaign asked people to donate money so that we could give 1,000 pantomime tickets to families who might not otherwise be able to come. Every £1 donated by the public was matched by Exeter Northcott with the support of our sponsors.

Over 1,500 people donated raising more than £8,000 enabling us to gift 1,000 tickets to our community via local charities.

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Young fan having photo with theatre cast member

If you’d like to partner with us on initiatives like this, please contact Kelly Johnson, our Marketing and Development Director.

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